PROJECTS
Integrated SEO strtaegy
Increased organic visibility and website traffic by executing a comprehensive SEO strategy that combined category and product-level on-page optimization, technical SEO improvements for crawlability and indexing, and authority-building off-page SEO campaigns.
Results
- Organic user search 28k
- 867K Organic Impressions
- 38.2K Organic Clicks
- 4.4% Average CTR
- Average Position Improved to 10.3
Key Contributions
- Increase in Traffic and improvement in ranking
- Crawling & Indexing Optimization
- Site Architecture Improvements
- Keyword Research & Content Strategy
On-Page SEO
- Managed on-page SEO at both the category and product level.
- Optimized category and product page content for target keywords and search intent.
- Improved page titles, meta descriptions, headings, and internal linking structure.
- Performed keyword mapping to ensure each page targeted the most relevant search terms.
- Managed the category and subcategory hierarchy by organizing products into the categories improving site structure
Technical SEO
- Performed keyword research and competitor analysis to identify growth opportunities.
- Improved crawling and indexing of important pages to enhance search visibility.
- Submitted XML sitemaps and monitored index coverage reports through Google Search Console.
- Implemented robots.txt best practices and resolved technical SEO issues.
- Managed and optimized 301 redirects to preserve link equity and ensure a seamless user experience
- Identified and resolved 404 errors and broken links to improve website health and crawl efficiency.
Off page SEO
- Built high-quality social media profile backlinks across relevant platforms to strengthen brand signals and support overall off-page SEO efforts.
- Created and optimized backlinks through Google Business Profile and business listings to improve local search visibility and brand authority.
- Developed backlinks from Pinterest by creating keyword-focused boards and pins that supported content discovery and search visibility.
- Acquired authority-building links through Web 2.0 platforms such as WordPress.com and similar publishing websites by creating relevant and informative content.
Tools Used
Semrush
- Ahrefs
- Screaming Frog
Google Search Console
- Google Analytics
Google Trends
- Google Workplace toolsÂ